Brand guideline - Brand shapes & illustrations

Our brand's visual style takes a playful spin from the plandisc, using it as both a muse and a springboard. Those rings and activity shapes? They're our inspiration, and we've abstracted them into an illustration style that's both friendly and full of life.

You can tell little stories or make it fully abstract; either way, it's all about adding a burst of energy and personality to what we do. But here's a tip: less is more. The real magic comes from knowing when to let these illustrations shine without going overboard.

Dive in, explore, and have fun bringing our brand's unique visual language to life, all while keeping it fresh and balanced.

Curious about where it all started? Dive into our Brand Story to uncover the inspiration behind these visuals!

Color palette

Illustration color palette

The color palette includes all primary and secondary brand colors, along with complementary shades and variations of each.

Eggplant

#3C3485

60, 52, 133

Purple

#9EA3FF

158, 163, 255

Lavender

#DCD9FF

220, 217, 255

Seashell

#EEECFF

238, 236, 255

Navy

#005387

0, 83, 135

Sky blue

#6FCCFE

111, 204, 254

Baby blue

#CAEDFF

202, 237, 255

Ice blue

#E6F6FF

230, 246, 255

Forest green

#1A5212

26, 82, 18

Lime

#8CDE7F

140, 222, 127

Pastel green

#E6F2E4

230, 242, 228

Cherry

#7D2633

125, 38, 51

Lychee

#FFA7A7

255, 167, 167

Pastel pink

#FFDBDB

255, 219, 219

Chocolate

#78602C

120, 96, 44

Lemon

#FFE268

255, 226, 104

Pastel yellow

#FFF7D7

255, 247, 215

Brand shapes & illustrations