Logo
Main version
Colour versions
Logo can be used only in black (on light backgrounds) or white (on dark backgrounds).
White
#FFFFFF
255, 255, 255
Black
#000000
0, 0, 0
White - Black
Safe area
This is the minimum space that should not contain any graphical element so the logo can stand out. When the logo is standalone aligning it like this makes it optically centered.
Construction - Preview
Avatar & favicon
Favicon - Social media profile picture - Email Avatar
Does & don'ts
Do
Consider the contrast and readability when placing the logotype on a background and place the black version on light backgrounds (light solid colour or bright photo or part of the photo).
Do
Consider the contrast and readability when placing the logotype on a background and place the white version on a dark background (dark solid colour or dark photo or part of the photo).
Do
Always respect the minimum safety area.
Do
Maintain the aspect ratio when scaling.
Don't
Rotate, disort or wrap the logotype in any way
Don't
Add or remove or rearrange anything
Don't
Change colors of the logotype
Don't
Place the black logotype on a noisy background. Always make sure the logo is readable